
Use Cases from the Region
Use Case: Hotel Chain
Regional hotel chain with 10+ hotels across region
Objective:
• Encourage hotel guests to use the hotel group ecosystem
• Position the chain as neighborhood friendly
• Capture demographics on hotel guests and visitors to better serve them
Solution:
• Provide analytics showing guest demographics
• Provide reports on repeat visitor percentages & dwell time
• Analyze visitors home location to support neighborhood friendly campaign
Use Case: Convenience Store Chain
Regional based chain with 200+ stores in the UAE
Objective:
• Make sure store customers remain loyal/ retain customers
• Increase marketshare by offering promotions to competitors’ customers
Solution:
• Provide analytics showing repeat customers and change through time
• Measure effectiveness of campaigns to capture marketshare
• Target customers in vicinity of retail shops
Use Case: Barista Chain
Leading coffee houses with 70+ stores operating in the UAE
Objective:
• Lure in previous customers in close proximity to the coffee house
• Increase sales
Solution
• Send targeted SMS campaigns to the customer base in proximity
• Provide analytics and reporting to coffee house marketing management to better their campaigns and understand customer base
Use Case: Exchange Company
A leading money exchange company in the region
Objective:
• Keep track of the exchange’s customer base
• Learn how many customers visiting the exchange’s locations also have the exchange’s mobile application
Solution
• Provide analytics to understand customer base demographics
• Target customers in vicinity of branches
• Target specific demographics with catered offers to retain loyal customers
Use Case: Tourist Attraction
A tourism site that sees an influx of visitors
Objective:
• Send welcome messages in the languages of each visitor through the carrier’s SMSC to improve visitor experience
• Understand visitor demographics and where they come from